Brand Identity & Packaging
Maflo International is a Peru based corporate group that offer supplies for the construction industry. Diego contacted me to refresh several of his product logos. He was looking for and all-in-one design solution after wasting some time, energy and money in crowdsourcing websites. The goal was standing out from competitors by using mascot logos for each brand.
Design Methodology
During the last 12 years I developed a step-by-step design process with unlimited corrections, on the one hand the client has full control over the design progress; on other hand I save time and effort. It’s a win-win situation.
SKETCH
Step 1
After some research I provide a mockup based on the briefing.
CORRECTIONS
Step 2
The client review the sketches and point me in the right direction.
FINAL DESIGN
Step 3
Once the sketch is approved I proceed with the final designs.
Elements in your Brand Identity Kit
A Brand Identity Kit must be be versatile, it must cover al possible usage scenarios: different mediums, color restrictions, different sizes and layouts. My basic kit includes: mascot design, logo design and integration of both.
Brand Usage
As important as a versatile and technically correct logo design is its usage. Once I finish a brand I offer some mockups to visualise the brand in context, with no printing expenses.
“After wasting resources and time browsing crowdsourcing websites, I really found the best designer ever.”
– Diego Martinez – Manager – Maflo Internacional
