In 2012 I moved, for around 10 months, to Cologne (Germany) to work as an Art Director, being responsible of Pokermania’s graphic-web design, illustration, brand identity, UI conceptualization and adaptation of the app’s interface for new clients. I also played a key role in the creation of an online system based on PNG layers to allow the users customizing their avatars.
CLIENT
Pokermania is a b2b casual poker provider offering a play money based business model.
TARGET
Brands with a big online presence that lease Pokermania app to monetize their traffic.
GOAL
Creating an UI that appeals gamers. The interface should be easy to customize for different brands.
SOLUTION
I created a master interface that allows further customization matching client brands.
Design process of Master UI
Closely with Pokermania developers, I worked in the creation of the app interface, translating technical wireframes into final User Interfaces with a focus on Gamification.
UI Customization for Brands
Once the master UI of the app was designed, I customized the interface for several clients like the German TV channels Sport1 and Pro Sieben, or celebrities like Robbie Williams and Nuclear Blast. We also pitched brands like Playboy, Bigpoint, ESL gaming or Beko.
Game interface
A small selection of the screens I designed for the game.
Avatar Creator
I designed a Photoshop based avatar system consisting in more than 3,000 PNG items – now available for purchase – . Specially tricky was the skin tone items, due to the level of detail I had to create each facial item in 10 different skin tones… In order to accomplish such a huge task I developed advanced Photoshop droplets, javascript and actions to rename and export layers to PNG files.
From Zero to Hero
The game rewards users with new illustration background according to their progress, this increases user loyalty.
“During the time we worked together, Sergio was not only fun to work with but also brilliant!”
– Andre Pass – CEO at Adunique
