Startup Alley by A4D

FROM DULL TO GAMIFICATION UI

Dive into the world of gamification as I share my expertise from over 2 years working on the Startup Alley gamification project. As a UI expert, I led the art department, crafting seamless experiences in UI, illustration, character design, branding, icon design, graphic design, and game interfaces.

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Client

Pixlwise – by A4D – was developed with the purpose of educating adults through a videogame platform.

Target

Young social media marketers who want to learn how to make money online from home.

Goal

Making the educational experience more enjoyable, converting gamers into learners.

Solution

Gamification: designing a game like interface and game mechanics to enhace the learning experience.

Gamification UI

Witness the metamorphosis of Startup Alley’s design from clean and dull to a vibrant, game-like interface. Explore how my mission as a UI expert breathed life into information display, creating a dynamic and engaging user experience.

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Web and App UI

I played a pivotal role in designing every facet of this web-based gamification experience, including the dashboard, forum, ad creator, wallet, and the game itself. With a focus on user-friendly interfaces my goal was to ensure a cohesive and enjoyable journey through every aspect of the game.

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    Gamification UI design process

    As a UI designer collaborating with the UI team leader at Pixlwise, I played a crucial role in the gamification UI design process. Leveraging Trello for streamlined communication, my primary responsibility was to transform basic wireframes into visually compelling interfaces.

    Game User Interface

    A small selection of the experience designed for the Startup Alley audience.

    Business Character design

    Under my creative direction, I created a compelling cast of characters, each assuming a crucial role and embodying distinct personas within the game.

    In Game Illustration

    I assumed the responsibility of illustrating diverse scene backgrounds, serving as the backdrop for the unfolding plot driven by the characters. These backgrounds provided an immersive visual context that enhances the overall storytelling within the game.

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    “Sergio’s skills are endless, he created the whole front end of our game and it looks amazing!.”

    – Jason Akatiff – CEO at A4D