Maflo International is a regular client based in Peru, this corporate group offers supplies for the construction industry, Don Castor is the brand that market gardening and home improvement goods. I was hired to create the new brand identity and some mockups to visualise their cartoon logo design in context. The brief defined the identity as: family oriented, warm, mainstream, fun, easy to market.
I designed a versatile and easily identifiable custom mascot logo consisting of a wordmark and an icon that can be used together or separately. I included a vector mascot logo in a variety of formats and layouts to cover all possible scenarios.
Some collaterals to show the client the Mascot Logo application.
– Diego Martinez – Manager at Maflo Internacional