Axe Throwing Logo
The Horse’s Axe is an Axe throwing venue, with a bar. Michael, the owner, chose the name because he thought it was funny. In the brief he stated the target audience was adults of all ages, specifically 21+ who are legal to drink alcohol. In the briefing the stated that his cartoon logo should be: funny, rustic, laid back, casual, friendly… He choose a crazy horse as mascot design.
Initial Sketch
Client’s Revisions
Final Design
Axe Throwing Brand Identity
In this case I provide an illustrative mascot logo, half body mascot icon, full body mascot design and a simpler logo design.
Mascot Logo
Mascot Icon
Simpler Logo
Mascot Design
Axe Throwing Logo Variations
Additionally I provided The Horse‘s Axe simpler logo with different amount of spot colors for printing on restrictive mediums. For example screen printing or embroidery.
Brand Identity Usage
This nice brand identity was applied to different collaterals: van, stationary, tshirts…
“Thank you so much! We LOVE the logo and character. You did an amazing job. It was a pleasure to work with you.”
– Michael Roberts – Manager at The Horse’s Axe
