I’ve been making unique mascot poses for more than 20 years, so I know how difficult is creating the «Illusion of Life». It is produced by a mascot’s movements, self-expression, and interactions, not just by its appearance. Posing well a mascot is the way to truly connect with the audience and showcase their individuality. That’s what separates amateur work from expert touch.
Custom mascot poses are fully original stances created from scratch to capture specific actions or emotions. On one hand, each pose is more expressive and unique; on the other, they are more expensive to produce because they require custom work.
Ringba, a call tracking and analytics platform for marketers, brands, and call centers, uses a gamification strategy by giving users vinyl records to celebrate big milestones, similar to how the music industry awards achievements. These physical rewards recognize success and keep users motivated to hit new goals.
The Goat mascot shocases incremental milestones from 10 million to 100 million. Each illustration features bigger trophies, stronger poses, and more luxury outfits showing higher levels of success.
Diseñar Mighty Crocs fue un verdadero desafío. Los cocodrilos son naturalmente amenazantes, así que tuve que encontrar la manera de que se vieran competitivos pero, al mismo tiempo, amistosos. Cada pose —ya sea de fútbol, tenis o artes marciales— tenía que transmitir dinamismo sin perder ese toque amigable.
Cada única muestra diferentes acciones y expresiones. Estas poses personalizadas de mascota son más llamativas, pero requieren más trabajo crearlas, por lo que demandan un presupuesto más alto.
Diseñé esta serie de poses de Dolphy para representar las diferentes competiciones de los Beach Games Qatar 2019. Cada pose refleja una competición específica: baloncesto, voleibol, skateboarding, surf, boxeo, y más… Incluí equipamiento específico, como un casco para skateboarding y gafas para natación, para que cada ilustración se viera auténtica.
Jameel is the official mascot for the ALJ League in Saudi Arabia, sponsored by Toyota and ALJ. Designing him wasn’t easy. Football is fast-paced and full of energy, so I needed to make sure every action pose captured that intensity while keeping him fun.
The biggest challenge was creating a character that resonated with Saudi culture and appealed to everyone, whether it’s kids, adults, men, or women.
Designing Pepe the Bird for CooMeet was a fun but tricky challenge. Because Pepe is a simple, minimalist character, every detail had to work hard to show his personality. And since he’s a bird, getting his poses and “hand” gestures to feel expressive was especially tough. I had to find ways to make his wings look natural while still conveying human-like emotions.
Each pose was carefully designed to work as chat stickers, portraying emoji-like expressions full of personality. This helped Pepe connect with users while bringing CooMeet’s branding to life in a engaging way.
A mascot avatar uses a fixed base body and mixes elements like facial expressions, arms, or props. This makes them easy to customize without redrawing the entire pose. It’s a great option if you need variety but want to keep things consistent and within a budget.
Kustermans is an Adventure Farm with over 40 attractions and seasonal festivals, which means they need their mascot, Bloober, to adapt to all kinds of situations. A budget-friendly solution is designing a mascot avatar with customizable parts: different facial expressions, outfits, and arm poses that can be mixed to communicate any message.
Bloober avatar mascot can hold seasonal props like pumpkins or strawberries to match the festival, point visitors in the right direction on the way to the attractions, wave hello, or give a thumbs up. His face expression is customisable with winks, smiles, and fun gestures. He can also dress up for different events.
La marca Atom ya que vendía productos de seguridad, usaba originalmente la cabeza de un bull terrier agresivo en forma de icono. Sin embargo, su negocio se expandió hacia una gama más amplia de productos para el hogar, por lo que se rediseñó la mascota con un aspecto más amigable. El diseño de cuerpo completo permitió que la mascota pudiera posar y comunicar diferentes mensajes.
Observa cómo el cuerpo se reusó mientras que se crearon diferentes expresiones faciales y poses de brazos. Esto es lo que comúnmente se conoce como poses parciales personalizadas. Por lo general, se cobran por hora, lo que las convierte en una forma asequible de crear un kit de marca.