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Pyramids FC vía 3e60

PYRAMIDS FC

Diseño de logotipo y mascota deportiva

Pyramids FC pertenece a la Premier League de la liga de fútbol de Egipto con sede en Assiut, anteriormente conocido como el Al Assiouty Sport y adquirido recientemente por el inversor saudí Turki al-Sheikh. La nueva directiva del club se hizo con los servicios de la agencia creativa 3e60 para la creación de una nueva identidad corporativa. Mi rol como diseñador gráfico consistió en la creación de su nuevo logotipo y una nueva mascota publicitaria

Razonamiento del logotipo para el PYRAMIDS FC

Aunque el nombre del equipo es Pyramids FC, y después de varias propuestas manteniendo las Pirámides como elemento central de la marca, la directiva decidió cambiar el foco hacia la Esfinge. Este cambio de estrategia se hizo con el objetivo de cumplir 3 metas: humanizar la marca, hacerla visualmente más interesante y facilitar las actividades de activación de marca con el uso de una mascota deportiva.

Mascota deportiva del PYRAMIDS FC

La Esfinge como mascota deportiva es un elemento clave de la identidad corporativa del Pyramids FC, se usa como cualquier otro elemento gráfico corporativo pero también se confeccionó un disfraz que sirve como activador en los eventos del equipo.

PYRAMIDS FC Kit de Identidad Corporativa

Siguiendo la dirección del briefing, creé un logotipo muy influido por la estética deportiva estadounidense: líneas gruesas, colores planos y 2 referencias geográficas: las Pirámides de Egipto y su Esfinge. El logotipo puede ser usado en diferentes formatos que se adaptan a toda clase de usos.

El Emblema del Equipo funciona perfectamente sobre fondo oscuro y fondo claro, también en una paleta de color limitada.

PYRAMIDS FC
Uniforme y aplicación.

El uniforme del PYRAMIDS FC para la temporada 2018 – 2019 usa azul y blanco como colores principales. Para la segunda y tercera equipación se eligieron diferentes tonalidades de azul.

*** Productos no oficiales, visuales creados para mostrar la aplicación de la marca.

Ronaldinho spot en PYRAMIDS TV

Ronaldinho Gaucho, famoso jugador de fútbol de primer nivel, es embajador de marca del PYRAMIDS FC e invitado regular en PYRAMIDS TV.

PYRAMIDS FC Branding en el 30th June Stadium

El estadio del PYRAMIDS FC es el 30th June Stadium, en el video se puede ver la aplicación de la identidad corporativa en distintos medios.

Robbie Keane en
PYRAMIDS TV

Mido, ex-jugador de fútbol profesional de clubes como Ajax y Tottenham aparece regularmente en PYRAMIDS TV; también aparecen estrellas invitadas como Roberto Carlos, Robbie Keane y John Terry.

PYRAMIDS FC Media

El último bombardeo mediático del Pyramid FC consistió en la publicación de anuncios con banners del club en uno de los lugares más reconocibles del planeta, Times Square en New York.

“Es magnífico trabajar con un diseñador como Sergio, sus conocimientos y dedicación hicieron este proyecto posible. Estamos muy contentos de habernos encontrado!“

– Pietro Scanziani- CEO en 3e60

Diseño LogoLogo Comida Rápida

Diseño de MascotaMascota para Aires Acondicionados

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Pyramids FC vía 3e60

PYRAMIDS FC

Diseño de logotipo y mascota deportiva

Razonamiento del logotipo para el PYRAMIDS FC

Mascota deportiva del PYRAMIDS FC

PYRAMIDS FC Kit de Identidad Corporativa

PYRAMIDS FC Uniforme y aplicación.

*** Productos no oficiales, visuales creados para mostrar la aplicación de la marca.

Ronaldinho spot en PYRAMIDS TV

PYRAMIDS FC Branding en el 30th June Stadium

Robbie Keane en PYRAMIDS TV

PYRAMIDS FC Media

“Es magnífico trabajar con un diseñador como Sergio, sus conocimientos y dedicación hicieron este proyecto posible. Estamos muy contentos de habernos encontrado!“

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PYRAMIDS FC
Uniforme y aplicación.

Robbie Keane en
PYRAMIDS TV