I’ve been making unique mascot poses for more than 20 years, so I know how difficult is creating the “Illusion of Life”. It is produced by a mascot’s movements, self-expression, and interactions, not just by its appearance. Posing well a mascot is the way to truly connect with the audience and showcase their individuality. That’s what separates amateur work from expert touch.
Ringba, a call tracking and analytics platform for marketers, brands, and call centers, uses a gamification strategy by giving users vinyl records to celebrate big milestones, similar to how the music industry awards achievements. These physical rewards recognize success and keep users motivated to hit new goals.
The Goat mascot shocases incremental milestones from 10 million to 100 million. Each illustration features bigger trophies, stronger poses, and more luxury outfits showing higher levels of success.
Kustermans is an Adventure Farm with over 40 attractions and seasonal festivals, which means they need their mascot, Bloober, to adapt to all kinds of situations. A budget-friendly solution is designing a mascot avatar with customizable parts: different facial expressions, outfits, and arm poses that can be mixed to communicate any message.
Bloober avatar mascot can hold seasonal props like pumpkins or strawberries to match the festival, point visitors in the right direction on the way to the attractions, wave hello, or give a thumbs up. His face expression is customisable with winks, smiles, and fun gestures. He can also dress up for different events.
Atom brand originally featured an aggressive bullterrier mascot icon, fitting the brand’s focus on security products. As the brand expanded into a wider range of home products, the mascot was redesigned with a friendlier look. The full-body design allowed the mascot to take on multiple poses to communicate different brand messages.
Take note of how the body stays consistent while only the facial expressions and arm gestures change to convey different messages. This is what’s commonly referred to as custom partial poses. They’re typically billed by the hour, making it an affordable way to build a cohesive branding kit.
Designing Mighty Crocs was a real challenge. Crocodiles are naturally fierce, so I had to find a way to make it look competitive but still likable. Each pose—whether it’s soccer, tennis, or martial arts—had to feel dynamic while keeping that friendly vibe.
Each pose is unique, showing different actions and expressions from the original. These custom mascot poses are more eye-catching but take more work to create, so they require a higher budget.
I designed this set of Dolphy poses to showcase the different competitions at Beach Games Qatar 2019 . Each pose represents a specific competition—basketball, volleyball, skateboarding, surfing, boxing, and more—highlighting Dolphy’s energy and enthusiasm. I included sport-specific gear, like a helmet for skateboarding and goggles for swimming, to make each illustration feel authentic.
Jameel is the official mascot for the ALJ League in Saudi Arabia, sponsored by Toyota and ALJ. Designing him wasn’t easy. Football is fast-paced and full of energy, so I needed to make sure every action pose captured that intensity while keeping him fun.
The biggest challenge was creating a character that resonated with Saudi culture and appealed to everyone, whether it’s kids, adults, men, or women.
Designing Pepe the Bird for CooMeet was a fun but tricky challenge. Because Pepe is a simple, minimalist character, every detail had to work hard to show his personality. And since he’s a bird, getting his poses and “hand” gestures to feel expressive was especially tough. I had to find ways to make his wings look natural while still conveying human-like emotions.
Each pose was carefully designed to work as chat stickers, portraying emoji-like expressions full of personality. This helped Pepe connect with users while bringing CooMeet’s branding to life in a engaging way.