Around Mascot characters
Seriously Fun Branding
SOSFactory is a mascot branding studio led by Sergio Ordonez, helping businesses build distinctive brands around custom characters for over 20 years.
Straight from the Lab
Mascot Branding Projects
Discover how I build brands around characters that people remember.
Browse Portfolio
Pyramids FC
Created the sphinx logo and mascot for an Egyptian Premier League club.
Shawarmaize
Built a cartoon logo and a mascot team for a gourmet shawarma brand.
Boots Pest & Weed
Rebranded a local Oklahoma pest and lawn care company with a bold bison mascot.
Services
Start with a face.
Grow it into a brand.
Keep the mascot on its own or grow it into a complete brand with a logo, a visual system and a website.
Mascot Character
A copyright-safe, fully editable character with its own name and personality.
Mascot & Logo
Your mascot and a logo designed together, plus a version that combines the two.
Brand Identity Kit
Your mascot and logo, plus colors, type, patterns and print pieces like signage.
Brand Identity + Web
Your full identity kit, plus a custom website so your brand looks the same online.
Are you an agency in need of a white label mascot designer? Get in touch
In Motion
From Character to Brand
A mascot is where a complete brand system starts, not where it ends.
A mascot for UAE champion Al Ain FC
A bison mascot for pest control
Why an AI image isn't a mascot
Ready for a mascot that works?
★★★★★
“I’ve run a marketing firm for over 40 years, completed thousands of graphics projects and can testify to Sergio’s talent, timeliness and professionalism. A great guy!”
BC ColemanOwner · Publisher★★★★★
“We have worked with Sergio for over 10 years on mascots for international events and sports teams across the Middle East.”
Pietro ScanzianiCEO · 3e60 Agency★★★★★
“…no one was able to hit the mark until I worked with Sergio. He asked all the right questions… The finished product is exactly what was in my mind, but better!”
Chad OwensFounder · Little Fat Bird★★★★★
“Excellent professional and creative. Top class. Created mascot for international event for us, which was a success internationally.”
Salva RamirezManaging Director · JTA★★★★★
“It was an absolute pleasure working with Sergio on my brand design elements. He went above and beyond and kept me updated constantly… the end result exceeded my expectations.”
John ConnollyOwner · Small business★★★★★
“Sergio did an amazing job with the mascot logo and brand identity… The level of detail he provides in his work is impressive and is exactly what I needed. Sergio is your man!”
Eddie HahlbeckOwner · Cleaning business★★★★★
“A great professional, we made a thousand suggestions and many other changes. Always very friendly and eager to ensure that we were satisfied with the design of our mascot.”
Rosa EscuderMarketing · Valdecinca★★★★★
“Sergio is great to work with, very prompt with responding and sends a variety of options for each logo design that are great to have on hand for different uses… Great quality!”
Lydia CalderMarketing · HVAC company
Meet Sergio Ordonez
20+ Years Creating Mascot-Driven Brands
I’ve seen what works, what doesn’t, and how characters survive beyond the illustration.
My approach combines graphic design, illustration and psychology to create mascot characters that help brands communicate, stand out and build recognition.
My work has been featured in industry articles and tutorials, inspiring thousands of designers worldwide.
Seriously fun branding in the world
Mascot Branding FAQ
Every project is unique. If you’re not sure which option is right for your project, please, ask me.
What is SOSFactory?
SOSFactory is a mascot branding studio led by Sergio Ordonez, creating character-driven brands for companies worldwide.
For over 20 years, Sergio has built brands around custom characters for companies including Toyota, Nestlé, Hasbro, Maersk, DBS Bank and Neom. See the work in the portfolio.
Who will actually work on my project?
What is mascot branding?
Mascot branding consists of building a brand around a character instead of an abstract symbol. The mascot becomes the face and personality of the company, while the logo, colours, typography, tone and applications are designed to work with it.
Read the full mascot branding guide.
What does a mascot branding project include?
The deliverables depend on the project and package, but every project is tailored to the brand’s needs.
Depending on the scope, a project can include the mascot, logo, poses and expressions, visual identity elements and production-ready artwork. The exact deliverables are defined in the project proposal.
What are the different mascot branding options?
SOSFactory offers mascot branding at different levels, from a character illustration to a complete brand and digital experience.
- Mascot Character: the character itself.
- Mascot & Logo: the character plus a custom logo.
- Brand Identity Kit: character, logo, colours, typography and brand collateral.
- Brand Identity Kit + Web: the full identity plus a complete website.
How much does mascot branding cost?
Mascot branding projects start at $750 USD for a Mascot Character, with larger packages available as the brand grows in scope.
- Mascot Character: from $750
- Mascot & Logo: from $1,600
- Brand Identity Kit: from $2,650
- Brand Identity Kit + Web: from $4,700
The final price depends on the project scope and specific requirements, and every proposal comes with a fixed project price.
How long does a mascot branding project take?
The timeline depends on the package and scope.
A Mascot Character takes 1–2 weeks, a Mascot Logo 2–3 weeks, a Brand Identity Kit 3–4 weeks and a Brand Identity Kit + Web 5–6 weeks.
The exact timeline is agreed before the project starts and depends on the scope and feedback rounds.
Do you use AI generated images in your projects?
No. Every mascot is drawn from scratch by Sergio, from the initial concept to the final vector artwork.
This allows each character to be developed specifically for the brand, with consistent design and a distinctive visual identity rather than relying on generic AI output.
Do clients own the rights to their mascot?
Yes. Clients receive full commercial rights to use their mascot, while Sergio Ordonez retains authorship attribution. The mascot can be used across products, packaging, advertising, websites, social media and merchandising.
Sergio may publicly identify and showcase the work as his own once the client makes the project public, or 12 months after final delivery, whichever comes first.
Does SOSFactory work with clients worldwide?
Yes. SOSFactory works remotely with clients worldwide, in English or Spanish.
Projects have come from the US, Europe, the Middle East and Asia, including work for sporting organisations, food brands, banks, universities and other businesses.