Featured Projects
Strategic Mascot Branding
I’m Sergio Ordonez Suanez (aka SOS), a veteran in mascot branding with over 20 years of experience. I craft bold, high-impact branding that doesn’t just look great; they turn customers into loyal fans.
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Check out my 5-star customer reviews or my terms of service
Want to see real results?
See how I’ve helped other brands stand out.
How It Works: From Your Vision to a Perfect Brand Package
With my simple, collaborative design process, we’ll bring your ideas to life step by step, ensuring the final design is exactly what you envisioned.
Share your Ideas
I’ll ask you a few key questions to understand what you’re looking for in your mascot illustration.
Unlimited Revisions
Together, we’ll refine the design with revisions until it perfectly represents your brand. Your satisfaction is guaranteed!
The Perfect Design
I’ll deliver the final mascot as a high-quality vector file, ensuring it looks sharp and professional for web and print.
Services that I Offer
I do a lot, and I do it well. Here’s how I can help your brand stand out:
Cartoon Logo Design
Your logo isn’t just a picture, it’s the first impression of your brand. If it looks dull, people will forget your brand. I design logos that make your brand look professional and trustworthy.
Corporate Mascots
Not just a drawing, a business weapon. A mascot makes your brand instantly recognizable, builds trust, and turns casual buyers into loyal fans. If you’re still using a boring logo, we need to talk.
Web Design That Converts
A website that looks pretty but doesn’t sell is useless. I build WordPress websites that load fast, look professional, and actually make you money. Stop losing customers with an outdated site.
Graphic Design That Sells
Banners, business cards, packaging—everything your brand needs to look premium and stay consistent. A weak brand identity is the fastest way to lose credibility. Let’s fix it now.
Illustration
Custom illustrations that make your brand stand out. Forget stock images and generic AI art; I create visuals that are 100% unique to you.
UX / UI
Great design isn’t just about looking good, it’s about making things intuitive. If your users have to “figure out” how your interface works, you’re already losing money. Check out my Top Talent portfolio with a focus on gamification.
Influencing a Generation of Mascot Designers
My contribution to the mascot design industry began even before Facebook was created. My mascot design tutorials have been featured on some of the most respected design blogs, influencing countless designers and setting the standard for professional mascot creation.
Keep an eye out, and you’ll probably notice similar designs out there 😉
2008 Smashing Magazine: Create a mascot design in Photoshop
2008 Envatotuts+: SOSFactory style mascot design in Photoshop
2010 SOSFactory Blog: How to create a mascot logo in Photoshop
2011 Envatotuts+: Mascot design in real time order
2013 Crowdfunding: World longest mascot design tutorial
2017 SOSFactory Blog: Design a mascot in Illustrator
2018 SOSFactory Blog: Create a cartoon mascot
2024 SOSFactory Blog: Exercises to improve your character designs
Want Expert Insights on Mascot Branding?
Let’s collaborate!
Got Questions?
Mascot Branding FAQ
Every project is unique. If you’re not sure which option is right for your brand, get in touch.
What is SOSFactory?
SOSFactory is a mascot branding studio led by Sergio Ordonez, creating character-driven brands for companies worldwide.
For over 20 years, Sergio has built brands around custom characters for companies including Toyota, Nestlé, Hasbro, Maersk, DBS Bank and Neom. See the work in the portfolio.
Who will actually work on my project?
What is mascot branding?
Mascot branding consists of building a brand around a character instead of an abstract symbol. The mascot becomes the face and personality of the company, while the logo, colours, typography, tone and applications are designed to work with it.
Read the full mascot branding guide.
What does a mascot branding project include?
The deliverables depend on the project and package, but every project is tailored to the brand’s needs.
Depending on the scope, a project can include the mascot, logo, poses and expressions, visual identity elements and production-ready artwork. The exact deliverables are defined in the project proposal.
What are the different mascot branding options?
SOSFactory offers mascot branding at different levels, from a character illustration to a complete brand and digital experience.
- Mascot Character: the character itself.
- Mascot & Logo: the character plus a custom logo.
- Brand Identity Kit: character, logo, colours, typography and brand collateral.
- Brand Identity Kit + Web: the full identity plus a complete website.
How much does mascot branding cost?
Mascot branding projects start at $750 USD for a Mascot Character, with larger packages available as the brand grows in scope.
- Mascot Character: from $750
- Mascot & Logo: from $1,600
- Brand Identity Kit: from $2,650
- Brand Identity Kit + Web: from $4,700
The final price depends on the project scope and specific requirements, and every proposal comes with a fixed project price.
How long does a mascot branding project take?
Projects typically take between one and five weeks, depending on the package and scope.
A Mascot Character can be completed in one to two weeks, while larger projects such as a Brand Identity Kit or Brand Identity Kit + Web can take four to five weeks.
The exact timeline is agreed before the project starts and depends on the scope and feedback rounds.
Do you use AI generated images in your projects?
No. Every mascot is drawn from scratch by Sergio, from the initial concept to the final vector artwork.
This allows each character to be developed specifically for the brand, with consistent design and a distinctive visual identity rather than relying on generic AI output.
Do clients own the rights to their mascot?
Yes. Clients receive full commercial rights to use their mascot, while Sergio Ordonez retains authorship attribution. The mascot can be used across products, packaging, advertising, websites, social media and merchandising.
Sergio may publicly identify and showcase the work as his own once the client makes the project public, or 12 months after final delivery, whichever comes first.
Does SOSFactory work with clients worldwide?
Yes. SOSFactory works remotely with clients worldwide, in English or Spanish.
Projects have come from the US, Europe, the Middle East and Asia, including work for sporting organisations, food brands, banks, universities and other businesses.