I’m Sergio Ordoñez Suanez (SOS), and I’ve spent the last 20 years turning ideas into bold, character-driven branding. This hub brings together everything I’ve learned—real examples, creative inspiration, and practical resources to help you understand what makes a mascot design truly work.
Welcome to my mascot design hub!
WHAT YOU WILL LEARN?
Explore the different ways mascot design can strengthen your brand identity. From full custom mascots to logo integration and branding kits, this section gives you a clear overview of the services available—so you can decide what fits your brand best.
WHAT YOU WILL LEARN?
Take a look at my mascot design work, organized by theme and purpose. From sport teams to food brands, these curated mascot galleries will help you find ideas, compare styles, and see what’s possible when a mascot is done right.
WHAT YOU WILL LEARN?
Learn how to improve your skills with practical guides, drawing exercises, and real project breakdowns. Whether you’re a brand owner or just curious about the process, these resources will help you understand what makes a character-based brand truly work.
WHAT YOU WILL LEARN?
These external tutorials were published on top design blogs back when mascot design wasn’t even a trend. Here I shared my full creative process—from rough sketches to final polish—long before social media made it popular. If you want to see where it all started, this is the place.